Future in LED lighting - product video
Czech lighting company Trevos needed a product video for their updated Innova industrial LED system — something that would work for online audiences and offline partner presentations simultaneously. The challenge was visual: some of the shots that made the product look best were physically impossible with the real object. The solution was a hybrid of studio footage and 3D-rendered CGI, cutting between them invisibly.
One shot required getting inside the light itself. We used a Laowa 24mm Probe lens — and drilled a hole in the housing to fit it — to capture the LED strip at macro scale. The final video shipped in three languages.
We had in mind several movements and ideas how to show certain features. We created a shot list consisting of 26 shots and went to the atelier with the product. Working with a light showed us that some of the movements and composition will be very hard to achieve with the real product while keeping it nice and tidy. Solution was to go with mix of real footage and 3D rendered (CGI) shots.
Up you can see a breakdown of a single shot that couldn't be possible without very special equipment. We have used Laowa 24mm macro lens which is called Probe lens for it's characteristic shape. We drilled a hole to fit the end of the lens into the light to get some sweet details of the high efficiency LED strip.
Final video has been translated into three languages and released on the YouTube channel of the company. Different variants has been handed to the marketing team for email blasts and other uses.
Credits
Director Petr Hostaš
DP & Camera Upreal Vision - Jan Hubáček, Lev Seidl
Edit, 2D & 3D animation, SFX Petr Hostaš